Power Equipment Trade magazine Managing Editor Jessica Johnson travels to Suffolk, Virginia to visit White Oak Equipment, Inc. In the year 2008, many equipment dealers were thinking it might be time to hang up the hat, so-to-speak. But for Virginia-based White Oak Equipment, it was the time they wanted to take on more lines. The four-location dealership, which began in 1970 and is headquartered in Fredericksburg, Va., actually was focused on construction equipment and didn’t sell any lawn and garden power equipment. “We knew the Stihl product line from what we had seen our customers using,” White Oak’s Suffolk Branch Manager Dorsey Ficklin says. “We had also seen the Kubota ag and turf line, knew it was a quality product—those were the areas and markets we wanted to be a part of.” So, after watching the construction market in their area fall to 10% of what it had been two years prior, White Oak decided diversifying to two well respected lawn and garden lines was the right strategic move.

Featured Story: “Construction Dealer Goes Into Handhelds”

Written By: Jessica Johnson
Company: White Oak Equipment, Inc.
Location: Suffolk, Virginia
PET Issue: April 2016

Check out other articles in the April 2016 issue of Power Equipment Trade magazine.
Power Equipment Trade magazine’s April 2016 issue highlights the results of PET’s 2016 Dealer Survey, which has dealers looking up towards new and better business prospects. A special section features the latest in Fuel Additives. An article features Suffolk, Virginia’s White Oak Equipment, Inc. and their growth into new lines and a new location. Other articles cover the latest industry news, preventing theft at your dealership, and the latest new products.