Power Equipment Trade magazine Editorial Adviser Dan Shell travels to Longview, Washington to visit Cowlitz River Rigging (CRR). Logging companies and professional timber cutters who demand high-performance chain saw technology remain major markets for Cowlitz River Rigging (CRR). The lock boxes out front for customers who need to pick up sharpened chains at 3 a.m. on the way to the job site are the same, but the equipment that’s running many of those freshly sharpened chains is a good bit different than when Dennis and Chris Wallace founded the dealership in 1987. Today, brothers Scott and Wayne Wallace are now running the show for the most part, though Dennis and Chris remain closely involved. “We’re transitioning into my brother and myself running the business,” Scott says, “But my parents still both work about 20 hours a week.”

Featured Story: “Cowlitz Remains On Chain Saw Target”

Written By: Dan Shell
Company: Cowlitz River Rigging (CRR)
Location: Longview, Washington
PET Issue: June 2016

Check out other articles in the June 2016 issue of Power Equipment Trade magazine.
Power Equipment Trade magazine’s June 2016 issue features the 2016 Chain Saw Annual, showcasing the latest in chain saw products, technology, parts, and accessories. Also, returning after an almost 13 year hiatus, are the Chain Saw Specification Charts. An article highlights Longview, Washington’s Cowlitz River Rigging and their focus on handheld equipment. Other articles cover challenges dealers face online, how to increase market share, the latest industry news, and new products.