Power Equipment Trade magazine Managing Editor Jessica Johnson travels to Northport, Alabama to visit Tuskaloosa Lawn Equipment. Just across the bridge from one of the most recognizable colleges in the South, and home to the most recognizable college football coach in the country, dealers Russell Latner and Mark Tunnell own and operate Tuskaloosa Lawn Equipment. Not unlike Coach Nick Saban, Latner and Tunnell started their venture in the charming Southern town in 2011—right before a devastating EF-4 tornado would rip a gash straight through it. Latner and Tunnell, both City of Tuscaloosa firefighters, say that late April 2011 was one of the toughest times to have opened the dealership. They spent 14 days straight at their firehouse helping to rescue, clean up and repair the broken city as an estimated $2.4 billion in damages would rip through Tuscaloosa, Birmingham and the surrounding rural communities, claiming 64 lives.

Featured Story: “Dealer Sticks With The Proven Process”

Written By: Jessica Johnson
Company: Tuskaloosa Lawn Equipment
Location: Tuscaloosa, Alabama
PET Issue: April 2017

Check out other articles in the April 2017 issue of Power Equipment Trade magazine.
Power Equipment Trade magazine’s April 2017 issue features Northport, Alabama’s Tuskaloosa Lawn Equipment and their proven process for quality. Also featured is Clayton, North Carolina’s Hudson’s Hardware and their recent expansion. A special section highlights Spring Products and the Dealer Spotlight discusses successful open houses. Other articles cover the latest industry news and new products.