Power Equipment Trade magazine Managing Editor Jessica Johnson travels to De Pere, Wisconsin to visit Ambrosius Outdoor Power. For 58 of the 63 years Ambrosius Outdoor Power has been in business, they’ve been Ariens dealers. Co-Owner/Operator Barb (Ambrosius) Nohr says that she remembers when her father, William Ambrosius, Sr., started selling the first Ariens tillers. Now, she and Dan Ariens, who lives not far and uses the dealership for his Stihl handheld needs, enjoy a passing friendship as their fathers did. In 2012 Ambrosius Outdoor Power was given the Ariens Million Dollar Dealer Award, the first dealer to receive the honor in Wisconsin. Today the dealership employs eight, including Co-Owner/Operators Barb and Steve Nohr as well as Barb’s son Bryan Rottier, with three full-time mechanics, one-full time parts manager and one full-time driver/set up person.

Featured Story: “Family Keeps Tradition Alive”

Written By: Jessica Johnson
Company: Ambrosius Outdoor Power
Location: De Pere, Wisconsin
PET Issue: October 2017

Check out other articles in the October 2017 issue of Power Equipment Trade magazine.
Power Equipment Trade magazine’s October 2017 issue features De Pere, Wisconsin’s Ambrosius Outdoor Power and their efforts to keep a family tradition alive. A full preview highlights the 2017 GIE+EXPO, planned for October 18-20 in Louisville, Kentucky. The annual Expo Elite section showcases products that can be found at GIE+EXPO. A special article discusses the importance of high-quality training programs for service departments. The “Five Minutes With” column features a Q&A with Briggs & Stratton CEO Todd Teske. PET tests several pieces of Makita’s battery equipment and provides a review. The Dealer Spotlight column highlights the very unique Elkins Equipment Company of Elkins, West Virginia. Other articles cover the latest industry news and new products.